Advertising Versus Brokerage Model for Online Trading Platforms
نویسندگان
چکیده
Lemma 2. Let c < c' and k < k'. Under the advertising model, if a buyer with cost c' participates in the platform, the buyer with cost c also participates in the platform. If a seller with cost k' participates in the platform, the seller with cost k also participates in the platform. Moreover, if the seller with k' participates in the advertising service, the seller with k also participates in the advertising service.
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ورودعنوان ژورنال:
- MIS Quarterly
دوره 40 شماره
صفحات -
تاریخ انتشار 2016